The New Talk of the Town in Fashion Industry!!!

talk of the town in fashion industry

Yes you heard it right… “Handicraft” is the new talk of the town in fashion industry; nowadays all branded labels and big fashion designers are talking about and are bringing it back into fashion.

 (Image Courtesy- tumbler.com)
 (Image Courtesy- tumbler.com)

Indian Fashion Industry is at its beginning stage and has a great potential to make a mark on the world stage. Fashion in India has years old tradition behind it. It has rich and varied textile heritage where each region and each state of India has its own native traditional costumes, depicting its art and culture. Fashion industry is growing on a swift pace from international ventures to fashion weeks and fashion shows, from Cannes to Milan, India has gained popularity everywhere.

Indian fashion is all about giving a traditional look to the body which reflects various cultural meanings of its rich sculptural art of decorating the body and conveying meaning through personality.

After independence, Indian Fashion Industry marked a big change. It became a fusion of Indian and western culture due to globalisation. In this era people started adopting fusion fashion by wearing Jeans and Kurtis, Spaghetti with Saris, etc. This was a drastic change in the industry.

(IMAGE COURTESY- blog.luxemi.com)
 (IMAGE COURTESY- blog.luxemi.com)

Indian crafts such as Ahir embroidery, Ikat, Warli patterns, hand block prints, Zari work, Chickankari, Gotta patti work and Indian fabrics such as Bhagalpur Silk and organic Cotton, are rich variants of ethnic textile and handicraft.Due to globalisation and western influence rich hand work and pure handcrafted textile is somewhere lost behind.However fashion industry is trying hard to get these handcrafted arts back in fashion.

Major Fashion Labels and Big Fashion Designers have come up with a large collection of these hand work and hand woven apparels.

Fashion Designer Anita Dongre’s  new label ‘Grassroots’ showcased at Lakme Fashion Week Winter Fest 2015, is a tribute to Indian craftsmen and an attempt to revive dying textile crafts. In an interview with a famous newspaper Anita said Grassroot has a craft canvas spread across India comprising Secrets of SEWA from Gujarat, ‘Silk Fables’ from Bhagalpur, ‘Royal Chikankari’ from SEWA Lucknow, ‘Warli Katha’ from Maharashtra, Weaves of Kutch’ from Kutch, ‘Desert symmetries’ from Jaipur, ‘Kaleidoscopic Blockprints’, ‘The Poetry of Ikat’ from Hyderabad and ‘The Spun Cotton Story’ from Coimbatore. “We are currently working with 12 crafts and 8 weaves. More crafts and weaves are being added to the list with the hope to bring forward all the dying and forgotten crafts from across the nation”. “The challenge is to adapt these crafts to suit and appeal to the fashion and socially conscious international clientele.

Anita Dongre and Diya Mirza walking the ramp with Craftswomen during Lakme Fashion Week Winter 2015 for Grassroots.

(IMAGE COURTESY- VEGA BOMB.com)
(IMAGE COURTESY- VEGA BOMB.com)

Sabyasachi is a big name when it comes to fashion and designing. His designs are loved by everyone. Girls dream to wear at least once in lifetime, apparels designed by him. He is known for his designed detailed art work, colour combination and the handcrafted materials that he uses for making apparels under his label.

(Image Courtesy- instagram)
(Image Courtesy- instagram)

Sabyasachi  has come up with his new collection “Couture 2016” handcrafted in India. The pure art work done using Zari on the rich velvet and other handcrafted materials gives a royal look. His designs are inspired from the handicrafts of India.

                                           “THE FIRDAUS”, is one from the Couture 2016 collection.

(Image Courtesy-blingsparkle.com)
 (Image Courtesy-blingsparkle.com)

  A Glimpse of Sabyasachi’s Firdaus Collection.

It’s an honour to have such great skillful designers who are working for bringing back the lost handicrafts in to limelight and working for the progress and betterment for the skilled artisans and bringing up our rich culture and heritage on the Global platforms.

Handicraftglobal

One comment

  1. I am a big Sabyasachi fan!! And I read something about his new collection but never knew that such Indian handiwork is used.. wow simply amazed!!

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